NooTrees Singapore

We launched the social media presence of bamboo products brand NooTrees by focusing on “mindful living” – curating a calm, reflective and helpful social media space that welcomes all. We created a visual language reflecting bamboo materiality and benefits, and educational content about sustainability packed in digestible, visually appealing formats including infographics and product photography. We balanced out product content with lifestyle content, providing helpful tips on how to get more out of life.