Branding for Suana Hotel, a 2-star to 4-star Indonesian hotel chain.
– DISCIPLINE
Branding, Visual Identity
– YEAR
2020
– AGENCY
Equus Design Consultants
– STRATEGY
Colin Anderson
– CREATIVE DIRECTION
Andrew Thomas
– DESIGN
Valerie Chua
Suana Hotel
Suana Hotel is a shariah hotel based in Jakarta, Indonesia. It’s hotel ranges from 2-star to 4-star ratings. Suana is derived from the Indonesian word suasana, which refers to the environment, water, moisture. The logomark is designed to resemble the shape and fluidity of a water droplet, while incorporating the monogram ‘S’ into it.
