Rebranding for IPOS International, a subsidiary of the Intellectual Property Office of Singapore.
– DISCIPLINE
Branding, Visual Identity
– YEAR
2019
– AGENCY
Equus Design Consultants
– STRATEGY
Colin Anderson
– CONCEPT & DESIGN
Valerie Chua, Andrew Thomas, Chew Kok Hsiung
IPOS International
IPOS International is one of the outreach arms of the Intellectual Property of Singapore (IPOS). With their brand tagline “Bridging Possibilities” in mind, the IPOS logotype was designed using spliced strokes to form each character. The empty spaces within these spliced strokes symbolises the role of IPOS International in bridging the gap between people and themselves, to bring both entities together to create endless possibilities to unlock their potential.
