Keeping Deliveroo top-of-mind for food delivery occasions
– DISCIPLINE
Illustration, Packaging Design
– YEAR
2022
– AGENCY
AKA Asia
– CONCEPT & DESIGN
Valerie Chua
Deliveroo
In a saturated and competitive food delivery market with multiple players across different categories, one of the main challenges faces by Deliveroo was to get Singapore to use and reuse Deliveroo as the food delivery app of choice.
Our role was to keep Deliveroo as the top-of-mind choice when it comes to food delivery occasions by designing and creating story moments that leverage key holidays, food trends and partner collaborations.
Mother’s Day 2022
Taking inspiration from the pastries within the high-tea set, we come up with a set of sweet and a quirky pastry puns that represent a declaration of love to our moms; “My love for you will go macaron and on”. This will be accompanied by illustrations of a snacks-inspired world.
World Baking Day 2022: Life is what you bake it
Paying homage to the biggest baking lovers, we illustrate a series of bakers to showcase them being absorbed in their baking endeavours/craft. To make it a little cheeky and playful, the illustrations will represent these bakers in an absurd/exaggerated manner i.e. larger than life sized baking tools – to represent their (extreme) love and involvement for the baking process.
