If You Seek Global Campaign Launch

After more than 2 years of being totally closed off to the rest of the world due to the pandemic, The If You Seek campaign positions New Zealand as a place that rewards those curious enough to go beyond the tried and tested tourist trails.

From the very first touchpoint, to introduce the media and KOLs to the notion of 'seeking' and the idea that those who seek would be rewarded, we conceptualised a media invitation that comprised a hidden message that recipients would have to seek out to uncover the details of the media preview. To bring the experience to life, we created a multi-sensory experience that showcased various offerings in New Zealand across adventure, nature, food and culture. The preview experience was split into four experiential zones, each showcasing a different aspect of New Zealand.