Dream Works is a career exhibition that exposes children to various occupations and empowers them to dream big.
Art Direction, Branding
Create a branding identity for a new product or service. Deliverables include posters, brochure, invitation, collaterals, or whatever is relevant and appropriate for your brand.
With the idea in mind of creating a brand identity for a new event, it was felt that there was not enough exposure for young children about the wide variety of career options around. This exhibition was planned in the hopes of providing children with the opportunity of being exposed to different career paths they could take off in the future. As the target audience are young children, all graphics, illustrations and color choices used in this branding campaign are designed to suit the target age group.